Editorial Reviews

Review

"A game-changing approach to marketing, sales, and advertising. Sarah Weise writes in clear, jargon-free prose, and the stories and examples from both B2C and B2B were right on point. This new set of rules is the how-to guide your agency needs to create irresistible user experiences that engage and connect with this powerful generation of young consumers." 
- Michael Salamon, Partner, Lousy and Co-Founder of UX Masters Academy

"Wow. I learned so much new information reading InstaBrain: The New Rules of Marketing to Generation Z! I think I speak for lots of marketers when I say that I didn't know what I didn't know. As human beings, we assume that other generations are more or less like our own. But this is so not true with Gen Z. They bring an honest, back-to-basics, can-do, work ethic ethos to all of us and have vastly different habits when they research and interact with a brand. Sarah Weise delivers this important information in a clear, comprehensive way. I couldn't put the book down! Highly recommended for ALL business people."
-Jon Wuebben, CEO, Content Launch and Author, Future Marketing: Winning in the Prosumer Age

"Sarah Weise offers easy-to-apply strategies to help make you a better marketer in today's world. You will learn techniques that will change your strategy, whether you are marketing directly to youth or not. Amazing read and right on target."
- Joni Rayos Samilin, CEO, The Mindset Group

"InstaBrain is instant insight.... Sarah Weise's research can take your marketing targeting to a whole new level. Stop assuming you know what Gen Z wants. Instead, read this book."
- Ryan Foland, 4-time TEDx speaker and Author of Ditch the Act

I really LOVE being able to purchase books by people I know in real life. This morning I started this book about marketing to Generation Z by Sarah Weise.
From the first three sections alone, I recommend this book to my fellow entrepreneurs out here. She makes the distinction between millennials vs. Gen Z and then introduces her position - that all of our millennial-focused research is fast becoming obsolete and that Gen Z is the consumer to study and adjust to for several significant reasons.
I worked with Sarah back in my VA days - she was a Booz Allen contractor (like a serious rock star). She taught me a lot about branding and user-friendly web application design. These are things I still apply TODAY. KUDOS to you, Sarah! This book is what I needed as I grow my business.
- Danita Nikki Brooks, Director of Communications at Veterans Affairs Learning University

About the Author

Sarah Weise is the founder and CEO of award-winning market research studio Bixa (www.bixaresearch.com). Through qualitative and quantitative research, Sarah helps companies unravel the "why" behind customer behavior and delivers fresh psychological insights that drive strategic direction and help envision radically intuitive experiences. Sarah lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation of customers. She is a co-founder of UX Masters Academy, and she speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, and UXPA International. --This text refers to the paperback edition.